Apple introduced some new tools to its Apple Business Connect program that could be useful for the everyday consumer. The most notable update is the introduction of Business Caller ID, where companies can register to have their name, logo, and department appear when contacting customers. This can help people distinguish between legitimate businesses and spam calls. Apple Business Connect also allows companies to have control over how they appear in various Apple ecosystem apps, with customization options for Maps, Messages, Siri, Wallet, Mail, and Phone apps. Participating companies can now add their logo to the Tap to Pay feature for contactless payments, making these branding tools available to any company, regardless of a physical location.
