Google Search is testing a new feature to combat fraudulent websites by introducing blue verified checkmarks next to official site links for companies like Microsoft, Meta, Apple, and Amazon. This feature, inspired by Google’s BIMI feature for Gmail, is designed to help users identify legitimate businesses online. However, the checkmarks are not yet visible to all users as the feature is still in the testing phase. Hovering over the checkmark reveals a message stating that Google’s signals suggest the business is legitimate, but Google cannot guarantee the reliability of the business or its products. The implementation of this feature aims to improve online trust and credibility for businesses in search results.
