Sony will increase the PS5’s price in Japan by 19 percent due to a “challenging external environment,” with the new price of the standard PS5 model set at ¥79,980 (about $554) starting from September 2, 2024. This price hike follows a similar increase in prices around the world two years ago, excluding the US, and is attributed to “challenging economic decisions” by Sony. The company also plans to raise prices for accessories like the DualSense controller and PlayStation VR2. Despite predicting fewer PS5 sales for the fiscal year 2025, Sony has already sold 50 million units and continues to outsell the Xbox Series X/S. Rumors of a potential PS5 Pro release this fall may impact how Sony sets pricing for the current model, but the PS5 Pro remains unconfirmed.
