Amazon has struck new deals with TikTok and Pinterest to allow users to shop without having to leave the platforms, as reported by The Information. Customers will now be able to purchase items directly from Amazon ads that appear on either TikTok or Pinterest, bypassing the need to navigate to Amazon’s interface. The ads will display additional information such as prices, shipping times, and Prime eligibility. Users will need to link their social media accounts to their Amazon profiles to enable seamless shopping within the apps. These agreements are part of Amazon’s Project Handshake initiative, which expands on previous partnerships with Meta and Snap. Despite TikTok’s own efforts to establish a shopping platform, it has decided to collaborate with Amazon for in-app shopping. This move could potentially impact TikTok’s own platform sales and its future in the US. By clicking on affiliate links in this article and making a purchase, commission may be earned.
