The Threads app, according to Meta exec Adam Mosseri, has reached over 200 million users, surpassing expectations set by Mark Zuckerberg during a recent earnings call. Despite being smaller compared to other Meta apps, Threads has shown rapid growth, with Zuckerberg predicting it could become a billion-user app. Monetizing Threads will be crucial for Meta’s future success, as the app currently lacks ads or a business model. While Threads has seen success amid controversy surrounding X, Meta is working to differentiate it from other platforms and avoid promoting political content to users who do not request it. The app’s algorithm is under scrutiny for being slow to keep up with news events, with Mosseri acknowledging the need for improvement. This comprehensive update on Threads also includes affiliate links that may result in a commission if readers make a purchase.
